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Is it a hero, or not? Hero Item
Luxury, travel and new releases, judged on what matters to people who buy them: craft, feel, presence, delight and how they age.
The Hero Item test
- CraftMaterials, making and finish.
- FeelTouch, weight, comfort and sound in use.
- PresenceThe design, and how it reads to people who know.
- DelightThe pleasure of owning and using it, every day.
- Ages wellPatina, care and service, and keeping its standing.
Hero Item passes at least four and fails none. Anything else is Not a hero
Departments opening
- LuxuryWatches, bags, jewelry and fashion: which icons are heroes.
- TravelLuggage, cabins and hotels that make the journey part of the pleasure.
- New ReleasesNew launches from the great houses: hero from day one, or not?
- Not a HeroFamous names that fall short of their reputation.